We interrupt our regularly scheduled light-hearted programming because my brain is about to explode, spewing bits of outrage and righteousness all over my ergonomic keyboard (which from past experience is NOT easily cleaned up with vinegar and baking soda).
My husband took our kids to see Pixar's new animated film Wall-E over the the weekend, and they loved it as they have loved all of Pixar's films. The movie is about how Earth has become uninhabitable due to overconsumption and unrecycled waste. Wall-E is a robot whose job it is to compact all of this waste and stack it into giant towers. Conservation, said my husband, was a huge message throughout the movie. Wow! I thought. What a great message for kids! What a great movie! Go Pixar!
Then I saw what my kids brought home from the theater.
As my husband handed over the movie tickets, the ticket-taker thrust two plastic Wall-E Watches into the kids' hands. The watches are made from a solid band of rubbery plastic embedded with a tiny digital display. The instructions state: "Batteries not replaceable." The instructions also claim that you can set the time and date by pressing buttons buried under the plastic, but we haven't been able to do so yet.
So, basically, Pixar gave us some landfill waste manufactured in China. The batteries can't be changed, the watches don't work properly and they can't be recycled. See any irony here?
From one side of their mouths comes this timely message of conservation. From the other comes corporate greed and the business-as-usual practice of manufacturing crap that no one needs. Why do they think we need this junk? Are they afraid they won't make enough money on their movie? Seriously?
The Wall-E merchandise is out in full force -- everything from toys to videos to home decor. And cheap plastic watches destined for the landfill. This mom is sick of the excess. I'm sick of the waste. Pixar: can't you do better than this? Oh, sorry. I forgot. You're owned by Disney.
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