I realize that talking about the
Brazilian Blowout process probably doesn't affect the majority of our readers, but maybe you know someone who has it done or were thinking about it for yourself. Well, stop it. This salon process is extremely popular -- it turns curly, frizzy hair into a straight, sleek, sexy mane. I've seen the results first-hand, and they are spectacular. (It also costs between $200-$500. Very popular in Hollywood.) And I do understand how great hair can have a great impact on self-esteem. But is it worth the price? Read on.
Several months ago while I was sitting in my stylist's chair at the Platform Artistic Salon, she started telling me about the Brazilian Blowout and how every time it was performed in the salon, she and other stylists and customers were having adverse reactions: pain in their lungs and throat, trouble breathing, headaches, spontaneous nosebleeds. One of the stylists (who you'll see in
this KOIN video news report -- watch it please) did some research and found that the product contained an ingredient from the formaldehyde family and started speaking out about it. So the salon limited the process to Sundays, when other customers weren't in the building. Not long after, the Brazilian Blowout company announced on its Web site that it was now 'hyde-free' stating:
The Brazilian Blowout smooths the hair through the use of a proprietary polymer system that bonds amino acids to the surface of the hair. This treatment is 100% salon safe. What makes the Brazilian Blowout treatment effective is our use of the Super Nutrient Complex in conjunction with a proprietary polymer system. This combination is what rounds the follicle, smooths the cuticle and repairs any preexisting damage.
Sounds wholesome, doesn't it? So carefully worded? Let's throw in 'Super Nutrient Complex' to give one the illusion of vitamins and minerals dancing through your hair!
So the salon took it to Oregon Health Sciences University, which tested two boxes of the product and found that they contained more than 10% formaldehyde. Formaldehyde is a hazardous chemical, and in June the EPA concluded that it is carcinogenic when inhaled by humans. (Remember the discarded FEMA trailers after Hurricane Katrina?) Formaldehyde comes with a slew of usage warnings, including 'keep away from heat.' In the BB process you apply constant heat to the hair with a straightener to make it sleek and shiny. Not a good combo. Everything, EVERYTHING, about this is just bad and wrong and needs to stop. My salon no longer offers the process. (Thank you, even though I was never there when it was being administered.)
Brazilian Blowout is, of course, disputing the claims.
Women's Voices for Earth is speaking out, the National Healthy Salon Alliance is speaking out, and so can you if you ever hear anyone talk about it or if you know your salon offers the process. The Safe Cosmetics Act of 2010 is coming up for a vote soon, and proponents are pushing for limits on chemicals in personal care products and full disclosure. You can follow the progress at The Campaign for Safe Cosmetics and Safer Chemicals, Healthy Families (on Facebook, Twitter). Many thanks to Sian Wu for the links to the KOIN and OHSU reports.
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