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Join Seventh Generation's Million Baby Crawl!

Millionbabycrawl I am generally leery of campaigns led by business entities to raise awareness of a cause. Oftentimes it just feels like a marketing campaign for the company itself. Which it is, I guess, but this one actually feels OK to me. Seventh Generation has teamed with Safer Chemicals, Healthy Families to host a virtual Million Baby Crawl in an effort to get Congress to pass a law banning toxic chemicals in household products. Essentially, they want you to sign up to support their effort and encourage your family and friends to do the same. To do this, you visit their Web site and create a crawler. (You don't actually have to have a baby to participate. It's a virtual crawler.) You give them your name and email address, and then you can direct friends and family to support your crawler by signing up, too. It's a gimmick -- they're trying to gather names (which hopefully will only be used as ammunition when presented to Congress) but sometimes you need a gimmick to get people involved.

It's easy to sit here at the keyboard and lament toxic products and feel like I'm powerless to make change. I have no idea how to make change on this kind of level, so I'm grateful when someone else is willing to take the reins and push for it. Yes, of course, Seventh Generation would ultimately benefit from this kind of anti-toxin legislation -- they're in the business of non-toxic products! But we all would benefit, too.

So, I signed up. This I can do from my keyboard. You can support my crawler or someone else's or make your own. In addition, events will be held around the country to generate local support and awareness. There's one in the Portland metro area on Wednesday, November 18 from 10am-2pm at the Washington Square Mall. Stop by, sign a petition and make your voice heard.


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